3 ways to improve your small business marketing

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Bussiness

Marketing is essential for the survival of any business, both for local and international business. Unfortunately, for the first, small business owners have so many other things to be handled so that it is not enough to have a plan to increase their small business. However, there are three tips that can help you to improve your marketing business.

1. Learn from your competitors.

As a small business, you should start by looking at what your competition is doing. Find out how they attract customers, and more importantly what works and not for them. It is time to start or revisit research your competitors. If you open a location-based business such as a restaurant, research the competitors it may involve visiting places directly to assess the quality, service, aesthetics, and other factors where you want to distinguish your own business. Be sure to document your findings, you can create charts to show your strengths and weaknesses in your competitor's side.

2. Collect reviews and testimonials.

An important part of Your online presence is online reviews. Research shows that 72 % said that the positive reviews make them more trusting local business. Furthermore, 92 % of consumers say they will use local businesses if you have at least a 4-star rating.

Have positive reviews for your business name is a very powerful tool, so that part of your marketing strategy should be directed to gather reviews from current customers. It is important to actively solicit your customers to give reviews to the platform because people often need a little encouragement to share their opinions. You can ask this directly through your website or with the help of mobile applications.

3. Add the application to your portfolio.

The application is not just a mobile application, the application is a complete mobile marketing solution. This is a powerful marketing tool if used in the right way. You can use the application to attract new customers by offering a mobile booking or loyalty program. You can involve your existing customers back by sending messages with promotions and news about your business. In addition, the application can also help you gather the reviews because you can encourage customers to share their opinions on social media, making reviews online, or send a referral.